Monthly archive for April2010

leveling seasonal web traffic with content and SEO

leveling seasonal web traffic with content and SEO

Most travel brands have seasonal variation in their search and web traffic. This variation can amount to several orders of magnitude difference from one season to another. When it’s snowing, no one is looking at golf and waterslide websites, and when it’s good beach vacation…

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Sponsored Tweets and Travel Brands

Sponsored Tweets and Travel Brands

On Tuesday Twitter launched their Sponsored Tweets advertising platform. While there is a lot of dubiousness about advertising on a platform that has always been free and free of advertising, we are excited about the possibilities of using Sponsored Tweets in the travel industry. We…

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The role of consumer travel reviews in comparison shopping

The role of consumer travel reviews in comparison shopping

Because it’s hard for consumers to estimate the value of one particular travel package over another, online consumer reviews can be a great way to subvert the conventional paradigm of comparison shopping. Expectations Dan Gilbert gave a great talk @ TED a few years ago…

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