Archive for Advice

Killer Content

Killer Content

My friends Jenn and Carl at Strategic Marketing Group asked me to speak again at their TOURISM, TECHNOLOGY + MARKETING WORKSHOP in South Lake Tahoe. Of course, I was down. In years past I had focused on social media marketing, video and how to use…

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Social Media Content Creation Tools

Social Media Content Creation Tools

At the core of any social media strategy, it’s the chewy center of content creation that is the object of customer engagement and interaction. There are a lot of ways to create content online, as well as manage content creation, distribution, media files, profiles, comments and channels. It can get overwhelming. Here are our top 10 favorite tools for social media content creation for resort or destination marketers.

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Quality Matters in Social Media Content

Quality Matters in Social Media Content

Of course it makes sense if you think about it, but a lot of focus and buzz is on the opposite: those amazing photos taken with an iPhone or other crappy camera phone that shows some crazy image that gets a million hits and gets…

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Travel insights from Google

Travel insights from Google

Google is helping travel marketers out by providing and analyzing data gained from user’s travel search behavior. The report from Google, “A Paper of Two Halves,” analyzes CPC and user search trends from last year and the first half of 2010. Some interesting insights came…

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Sponsored Tweets and Travel Brands

Sponsored Tweets and Travel Brands

On Tuesday Twitter launched their Sponsored Tweets advertising platform. While there is a lot of dubiousness about advertising on a platform that has always been free and free of advertising, we are excited about the possibilities of using Sponsored Tweets in the travel industry. We…

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