Archive for Featured Article

Reno Time: A Project

Reno Time: A Project

If you set up a camera, people will walk in front of it. If you set up a camera on a 36 inch slider that advances itself on a motor at a snails pace, people will stand in front of it and ask you what…

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Your Like Count Is Not Content

Your Like Count Is Not Content

It happens all the time. Some brand will announce on their Facebook page how many ‘Likes’ they have. Whether it’s part of an acquisition campaign, or part of contest that’s part of an aquisition campaign, this is a bad idea for one simple reason: nothing makes a…

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Social Media Content Creation Tools

Social Media Content Creation Tools

At the core of any social media strategy, it’s the chewy center of content creation that is the object of customer engagement and interaction. There are a lot of ways to create content online, as well as manage content creation, distribution, media files, profiles, comments and channels. It can get overwhelming. Here are our top 10 favorite tools for social media content creation for resort or destination marketers.

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Quality Matters in Social Media Content

Quality Matters in Social Media Content

Of course it makes sense if you think about it, but a lot of focus and buzz is on the opposite: those amazing photos taken with an iPhone or other crappy camera phone that shows some crazy image that gets a million hits and gets…

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Snowcial Conference Announcements

Snowcial Conference Announcements

In conjunction with Heavenly Mountain Resort and Harrah’s Lake Tahoe, we are stoked to announce a few new developments on the Snowcial snow sports and social media conference coming up in January. Snowcial Conference Entertainment Last year we had the great MC Hammer as Snowcial…

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Vail Resorts, EpicMix and the social networkification of skiing

Vail Resorts, EpicMix and the social networkification of skiing

This week, Vail Resorts announced their new location based social networking app that turns any person with an Epic Pass into a trackable entity thanks to RFID chips and scanners placed around the mountain thus creating the first ever social network fully integrated into the…

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