Archive for Social Media

Your Like Count Is Not Content

Your Like Count Is Not Content

It happens all the time. Some brand will announce on their Facebook page how many ‘Likes’ they have. Whether it’s part of an acquisition campaign, or part of contest that’s part of an aquisition campaign, this is a bad idea for one simple reason: nothing makes a…

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Travel Video Statistics

Travel Video Statistics

When we talk about marketing travel experiences it’s nice to have a little data to back things up. Luckily, I have a friend who runs an online video analytics company. I met Eugene Lee at the Snowcial conference in South Lake Tahoe a few years…

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Experience Video

Experience Video

Travel marketing is really experience marketing. Experience has much more long term value than objects, but the value of experience is only realized, or obvious after the fact when it can be relived through memory. Web video is the best way to get people to…

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Be your own social media expert

Be your own social media expert

I’ve spoken here and there on social media strategy and community management techniques over the years, most recently with the Reno Sparks Chamber of Commerce’s Leadership Reno-Sparks program. I try to approach Social Media a little differently. It’s my strong belief that you can’t teach people to…

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Social Media Community

Social Media Community

I was invited by Kelly Glenn to speak about social media to the Reno Sparks Chamber of Commerce’s Leadership Reno-Sparks program class last month. Presenting general social media concepts is a challenge because you never know how far along people are with adoption so you…

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The Importance of Play in Social Media

The Importance of Play in Social Media

One of the first things we bring up when we talk about social media is the importance of not forgetting the social part. Social channels are places for community interaction, conversation and socializing first and spaces for businesses to have a brand presence second.  …

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Customer Service Pie Chart

Customer Service Pie Chart

Ok, so here’s the situation: I was hungry and if Twitter is good for nothing else it’s good for letting the world know about your food consumption needs. Now, I didn’t get to see Tony Hsieh when he spoke at the Reno PRSA back in…

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Reno Social Media Day

Reno Social Media Day

Arborglyph will be participating in Reno Social Media Day this year. Social Media Day is a concept cooked up by Mashable as, “A day to celebrate the revolution of media becoming social.” Networking events are always a good idea, but particularly when it comes to…

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Viral Destination Marketing

Viral Destination Marketing

“The precision required is mind blowing, this is a video you have to see. Thanks Frank Nicotero” –Chad Youngblood via Frank Nicotero I don’t know Frank Nicotero, but I went to elementary school with Chad Youngblood. Chad posted the above on Facebook and I spotted it…

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Prospecting on Social

Prospecting on Social

Twitter is a terrible place to prospect for business if you’re in professional or financial services. But twitter is a great place for three things that can help you prospect for business in any field. Let’s face it. Our personal and professional lives are mixed…

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